Start with the moment
A quarterly sales win, a retirement and a funding milestone carry different emotional weight. Define what the recipient should feel before discussing shape or finish.
Let the setting set scale
A stage object needs silhouette and distance legibility, while an executive desk piece benefits from detail, restraint and a comfortable footprint.
Edit the inscription
Keep the object’s front concise. Names, one clear honour and a date usually carry better than a paragraph, which can move to a story card.